Introduction
cliff-echo ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or use our services.
Privacy Policy
Last updated: June 2026
Information We Collect
We may collect the following types of information:
Information You Provide
- Name and contact information when you submit inquiry forms
- Email address for communication purposes
- Details about your experience preferences and requirements
- Health and fitness information relevant to participation in our experiences
- Payment information processed through secure third-party providers
Automatically Collected Information
- Browser type and version
- Operating system
- Pages visited and time spent on our website
- Referring website addresses
- IP address (anonymized where possible)
How We Use Your Information
We use collected information for the following purposes:
- To respond to your inquiries and provide customer service
- To process bookings and deliver our experiences
- To ensure participant safety during wilderness activities
- To improve our website and services
- To send relevant communications about your bookings
- To comply with legal obligations
Legal Basis for Processing
We process your personal data based on:
- Your consent when you submit forms or agree to cookies
- Contractual necessity when you book our services
- Legitimate interests in improving our services and ensuring safety
- Legal obligations where applicable
Data Sharing
We do not sell your personal information. We may share data with:
- Service providers who assist with our operations (payment processors, email services)
- Emergency services when required for participant safety
- Legal authorities when required by law
All third-party providers are contractually obligated to protect your data.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, typically:
- Inquiry data: 2 years from last contact
- Booking records: 7 years for legal compliance
- Health information: Deleted 30 days after experience completion
Your Rights
Depending on your location, you may have the following rights:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Object to certain processing activities
- Data portability
- Withdraw consent at any time
To exercise these rights, contact us at [email protected].
Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure.
International Transfers
Your information may be processed in countries outside Canada. When this occurs, we ensure appropriate safeguards are in place to protect your data in compliance with applicable laws.
Changes to This Policy
We may update this privacy policy periodically. Significant changes will be communicated through our website or direct notification where appropriate.
Contact Us
For questions about this privacy policy or our data practices:
cliff-echo
1847 Mountain View Road
Banff, Alberta T1L 1B4
Canada
Email: [email protected]